Own the daily habit.
Your audience already comes to you. We give them a reason to come back tomorrow.
You buy attention.
It leaves.
You buy it again.
Google organic referrals
to publisher sites last year
A further 43% decrease is expected by 2028. Search, social and paid media can buy you a visit. None of them get the same user back tomorrow.
When the session ends, the relationship ends with it. No habit, nothing learned, nothing to build on.
Sources
Indexed to November 2024. Reuters Institute, Journalism, Media and Technology Trends and Predictions 2026, reporting Chartbeat data across more than 2,500 publisher sites. The 2028 figure is not a measurement but the further 43% decline the publisher leaders in that survey said they expect, and the report does not attribute the whole decline to AI.
Build habit through play.
Wolf turns what your audience already cares about into games that give them a new reason to return every day.
Your content, playable.
Scope a publisher pilotHow we work
Search sends a reader once. Your beats, your stories and the community around them become a game they come back to, with sponsors placed inside the play instead of beside it. It’s the only inventory people spend time on rather than scroll past. No games desk.
A games network that earns you attention.
- 1
We build your custom Wolf Vault™
A full library of game formats matched to your audience demographics, art directed to your brand or IP, with each game fronted by a host character who builds a relationship with the player.
- 2
We embed it once
Your vault and games are web-based, so everything runs seamlessly right on your page. No download, no app store, no SDK, nothing in your dev queue. One HTML5 embed lights up your site, app, connected TV, social, and newsletter.
- 3
We run it every day
Our engine generates new content against your calendar and your coverage. Our writers and designers review and shape every game before it publishes. Daily isn’t a content treadmill, it’s how the games get better.
Proof in market
Law & Order: Clue Hunter puts Peacock viewers in the detective’s seat. They inspect crime scenes, identify suspects and close cases without leaving the app.
- +minutesaverage play time per session
- %+play a case a second time
By letting viewers step into the role of the detective with Law & Order: Clue Hunter inside the Peacock app, we’re creating a natural continuation of the story that drives daily engagement and competition, without sending them elsewhere. It’s a powerful example of how watch-and-play experiences deepen fandom and increase habitual mobile usage.
Start with one audience, one placement, one pilot.
Tell us the audience, the surface and the scale. We come back with the shape of a pilot, not a deck. We handle game design, daily content, QA, hosting and live operations. You approve it, and you keep the audience.
