Own the daily habit.
We turn your content into daily games that bring your audience back tomorrow.
You buy attention.
It leaves.
You buy it again.
Google organic referrals
to publisher sites last year
Organic search traffic is dying. It’s expected to decrease another 43% by 2028. Paid media can buy you a click, but it’s hollow.
When the session ends, your relationship ends with it.
Sources
Indexed to November 2024. Reuters Institute, Journalism, Media and Technology Trends and Predictions 2026, reporting Chartbeat data across more than 2,500 publisher sites. The 2028 figure is not a measurement but the further 43% decline the publisher leaders in that survey said they expect, and the report does not attribute the whole decline to AI.
Build habit through play.
We turn your content and IP into daily games that give your audience a new reason to return every day.
Your content, playable.
Get a publisher demoHow we work
Games tied directly to your trending articles. Streaks and social scorecards get your audience back day after day. Easily embeddable, no SDK or big technical lift on your end.
A games network that earns you attention.
- 1
We build your custom Wolf Vault™
A full library of game formats matched to your audience demographics, art directed to your brand or IP, with each game fronted by a host character who builds a relationship with the player.
- 2
We embed it once
Your vault and games are web-based, so everything runs seamlessly right on your page. No download, no app store, no SDK, nothing in your dev queue. One HTML5 embed lights up your site, app, connected TV, social, and newsletter.
- 3
We run it every day
Your vault generates new daily game editions inspired by your content. Our writers and designers review everything before it publishes.
Proof in market
Law & Order: Clue Hunter puts Peacock viewers in the detective’s seat. They inspect crime scenes, identify suspects and close cases without leaving the app.
- +minutesaverage play time per session
- %+play a case a second time
By letting viewers step into the role of the detective with Law & Order: Clue Hunter inside the Peacock app, we’re creating a natural continuation of the story that drives daily engagement and competition, without sending them elsewhere. It’s a powerful example of how watch-and-play experiences deepen fandom and increase habitual mobile usage.
Start with a pilot.
Tell us about your audience and how you monetize. We come back with the shape of a lightweight pilot. We handle game design, daily content, quality assurance, and hosting.
